fast loading website times are more crucial now than they've ever been We all know, load time affects your bottom line...

It's obvious a website loading time is an important part of a user experience, has a massive impact on a web site's search engine listing and your pay-per-click marketing too.

In Google's page experience algorithm update, they announced that page speed and user experience are intertwined, stating a fast loading website speed is an essential ranking factor. Google also publicly stressed PageSpeed would only affect the slowest websites, but sites are getting faster because of this and the ones that used to be considered as average speed are now becoming the slow ones.